I turn brand thinking into meaningful content. Independent brand and content strategist based in Lausanne, specialised in digital strategy and audience growth (SEO, GEO & AIO).

Experience

• Not On My Watch Co-founder & editor-in-chief, ongoing
• jad'OR Social media strategy & enablement, 2026
• watson SEO editor & journalist, 2022—2025
• ZIP.ch Digital & social strategy, 70 clients, 2019—2021