Ana Simoes Independent brand & content strategist, Lausanne
About me ( + )
I Not On My Watch role Co-founder & editor-in-chief date Ongoing — Read the case ( + )
Clear direction. Thoughtful execution.
Every project has different needs. Sometimes the challenge is defining the story. Sometimes it's making the content work harder. Sometimes it's connecting the two.
I work across three complementary areas, adapting the scope to the business, its objectives and the people involved.
Make good content easier to find and more effective.
For businesses looking to strengthen their digital presence, understand their audiences and make more informed content decisions.
- SEO and content optimisation
- SEA and paid campaigns
- GEO & AIO: visibility in AI answers (ChatGPT, Perplexity, Google AI Overviews)
- Search intent and audience insights
- Social media and distribution strategy
- Content performance analysis
Define the direction before making more content.
For brands and media businesses that need clarity on what they stand for, what they should communicate and how their content should work together.
- Brand and content audits
- Positioning and messaging
- Content strategy and editorial pillars
- Tone of voice and communication frameworks
- Strategic roadmaps and recommendations
Turn a point of view into work people want to engage with.
For organisations looking to develop more distinctive content and stronger editorial identities that translate across channels.
- Editorial concepts and recurring formats
- Storytelling and branded content
- Editorial calendars and content planning
- Briefs and content direction
II watson role SEO editor & journalist date 2022–2025 — Read the case ( + )
III jad'OR role Audit, strategy & enablement (execution by the client) date July–September 2026 — Read the case ( + )
Notes from ana An independent publication on fashion, culture, brands and the things worth paying attention to.