Giving an independent jeweller the strategy, and the autonomy, to run her own Instagram.
The jad'OR Instagram profile.
Brief
jad'OR is an independent jeweller in Écublens.
The mission was never to produce content on the brand's behalf, but to give its owner a clear direction and the tools to run her Instagram independently.
A Reel filmed and published by the owner after the training.
Challenge
Raising the shop's visibility on Instagram, while making the owner fully autonomous in producing her own content.
Approach
Beginning with an audit of the account: positioning, visual line, formats and post performance. Then defining the content pillars and the brand's tone of voice.
Delivered
An audit of the account: positioning, visual line, formats and performance.
Content pillars and tone of voice.
A bespoke communication guide, so the brand keeps a single voice once the engagement ends.
On-site training, so the owner films, edits and publishes on her own.
From that point on, every piece of content was produced and published by the client.